Here are some facts about what’s happening online today: 60% of all traffic directed to websites comes from advertising, which, as we all know, comes at a very steep price. We also know that 98% of all visitors abandon eCom websites without making a purchase, which means advertisers are spending obscene amounts of money on bringing traffic to their websites without getting any ROI for it at all.
But there is a silver lining, and it’s called email automation and broadcasting! That means that once a user has visited your website and you've obtained their email address, you have a direct and personal way to approach them. You can introduce your brand and its benefits, approach, and re-approach users with special offers, and keep your prospective clients informed, engaged, and in business!