A BIT ABOUT ME
Hi,
I'm Dana. I'm a copywriter, a mom, a wife, a daughter, a sister and a friend. Not necessarily in that order, but that's me.
What I do
I introduce people to ideas, and provide them with content solutions that help them reach their business goals. I do that by creating gripping, conversion-driven content that speaks to people and makes them feel noticed and understood.
Why I do it
Having been a writer for as far back as I can remember, I was always looking for ways to tell my stories so that people would listen. I tried humor, drama, everything, even special effects, but I learned early on that while different people like different things, we all have one thing in common: we're all looking for something we can relate to. It can be a person, an idea, or even a dream, but it’s when people can see themselves in a situation you’re describing that always wins them over and keeps them coming back for more.
It was quite a journey, but once I figured out how to identify that relatable element in any type of business, I thought I might put it to good use. After all, we all have to communicate our brands and businesses to the world, and nothing gets through to people better than a good story.
And here's how
I listen. I listen to what my clients say and to what they don’t say. I listen to what they want, what their hardships and challenges are. I listen to their target audiences and their wants and needs. Then I draw my special toolbox and choose from an abundance of tools and methodologies like content marketing, copywriting, UX writing, content and language design, and employ them to the benefit of my clients.
I'm Dana. I'm a copywriter, a mom, a wife, a daughter, a sister and a friend. Not necessarily in that order, but that's me.
What I do
I introduce people to ideas, and provide them with content solutions that help them reach their business goals. I do that by creating gripping, conversion-driven content that speaks to people and makes them feel noticed and understood.
Why I do it
Having been a writer for as far back as I can remember, I was always looking for ways to tell my stories so that people would listen. I tried humor, drama, everything, even special effects, but I learned early on that while different people like different things, we all have one thing in common: we're all looking for something we can relate to. It can be a person, an idea, or even a dream, but it’s when people can see themselves in a situation you’re describing that always wins them over and keeps them coming back for more.
It was quite a journey, but once I figured out how to identify that relatable element in any type of business, I thought I might put it to good use. After all, we all have to communicate our brands and businesses to the world, and nothing gets through to people better than a good story.
And here's how
I listen. I listen to what my clients say and to what they don’t say. I listen to what they want, what their hardships and challenges are. I listen to their target audiences and their wants and needs. Then I draw my special toolbox and choose from an abundance of tools and methodologies like content marketing, copywriting, UX writing, content and language design, and employ them to the benefit of my clients.
